You may have some preconceived notions of what a Social Media Manager (aka The Master of Multitasking) gets up to on a daily basis, and yes, it does involve scrolling through Facebook. But that’s just the beginning!
Managing multiple pages can mean that, aside from general upkeep, content marketing planning, multiple platforms to cater for, digital customer care, number crunching, reporting and meeting KPIs agreed upon with clients; hundreds of quality posts are required every month – with each one needing its own custom artwork & catchy copy.
So how do you go about undertaking the task of deciding on the content, organising the design, keeping copy fresh, juggling budgets and deadlines, dealing with client feedback, and whatever curveball comes your way?
Here’s one very important piece of advice – be organised!
Everyone has their own way of doing things, but here are some organisation methods that work universally (probably):
1) Make lists – Notebooks, spreadsheets, timetables, stickies … the more clients and brands you have, the more crucial these resources become to stay on top of things. Mastering Excel is immensely helpful.
2) Make more lists – Calendars, Google Sheets, Google Keep, Evernote, Todoist; whatever works for you. Sometimes a good ol’ fashioned desk calendar can work wonders. A good way of having an overview of the month ahead is to keep a monthly calendar in front of you to jot down notes & reminders, mark important dates and whatever else you need.
3) Prioritise & keep calm – Everything might have red alarm bells and the day ahead may seem daunting, but don’t panic. Take 15 minutes to go through your to-do list, assign each task a deadline (date & time) and start from there. Tackle one task at a time and don’t stop until you finish – log out of your emails to avoid more panic if you have to. Haven’t managed to finish your to do list? There’s always tomorrow and more coffee to help you out.
4) Delegate – It’s nice to think of yourself as a kickass human, and you probably are, but it’s okay to ask for help. Whether it’s shifting deadlines, task owners or utilising a second pair of hands, do it. You’ll feel so much better for it. Teamwork FTW!