by Mila Camilleri, Client Social Media Partner

With an audience of over 500 million users, Instagram has become a top choice for brands and their management. Through Instagram Stories, companies can experiment with 24 hour content, making the stories more versatile in terms of what you share with your target audience. According to Advertiser statistics, 75% of Instagram users take action after looking at an Instagram advertising post. Companies using Instagram are increasing in numbers and they are promoting everything from products to events.

Instagram Stories can be a great way to engage your followers so that your company or brand can hop on board the Instagram train and create content for Stories in the right way. Stories can be a very good way to display a distinct offering for a limited time period and influence the intent of purchase of your followers. Since whenever someone creates an Instagram Story, followers receive an alert in their home feed, this will give the company or brand a boost in awareness and makes the brand feel as if it is exclusive.

Giving followers a quick look at what goes on behind closed doors at your company can also be a very good way to make them feel like they are part of your brand experience. This type of content can be as valuable and engaging as any other planned and permanent content that you share.

Developing Stories together with an Instagram campaign can help your brand or company reach new audiences within the same platform. Stories are mostly popular with the younger generation who are always browsing on their phones and checking notifications.

With most brands not taking advantage of Instagram Stories, there is less noise to compete with and therefore more opportunities for your brand to get noticed. It’s the perfect stepping stone to test new ideas and promotions and seeing how things go. If you think we can help you with a digital marketing campaign, including Instagram Stories, speak to us.