, Malta’s largest online supermarket, has given its website a major upgrade to provide customers with a more user-friendly shopping experience.

The new website has been improved from the selection process right through to the add-to-cart and checkout process, with a fresh design enabling the platform to truly reflect customers’ favourite brands and preferences. This is achieved via better category segmentation, an enhanced multi-search function, an easier add-to-cart to checkout procedure whilst simultaneously being responsive to tablets and smartphones.

Jonathan Chetcuti, Director at the Concept Stadium, commented on completion of the project, “ is now more responsive, which means that customers can shop for their groceries on-the-go from portable devices. A live chat has been enabled to provide real-time support to website users. Furthemore, the new website harnesses the flexibility and usefulness of digital technology to save customers money and have a better quality of life. is the only online store in Malta that provides weighted items like fruit and vegetables, as well as meats and delicatessen products.”

A special offers section has also been created within also featuring the range of value-added Carrefour products. With regards to delivery, provides same or next day deliveries throughout Malta, from Monday to Saturday, via its own fleet of temperature controlled delivery vans.

Speaking following the website re-launch, Philip Borg from Shopwise Developments Ltd. said, “The secret to successful retailing is giving customers what they’re hoping for: a wide range of good-quality products at the best-possible prices and a convenient shopping experience. is an extension of your local supermarket, where you find your favourite brands and a convenient shopping experience on the go, which makes it possible for you to do your supermarket shopping whilst lounging on the sofa! Our goal is to bring this philosophy to the Internet via and we’re thankful to the Concept Stadium for achieving this for us.” taps into the essence of what has made the locally known Shopwise Group a well-known brand in Malta via their existing supermarkets, GS superstore in Naxxar, Tower Supermarket in Sliema and Shopwise Discount Store in Qormi.