The Concept Stadium has marked its 10th year since its foundation.
Coming a long way in just a decade, from its early days when the company was founded by CEO Jonathan Dalli and the late Jonathan Chetcuti, to a fully-fledged team of commercial creatives. The team spans across the different marketing disciplines, from creative strategy & communication; to branding & design; digital marketing; web design & development; social media and PR.
Success has been attributed to the boutique-style that the founders have ingrained into the company culture and that today still governs all client relations. Jonathan Dalli explains that customer retention has been high due to the strong personal relationships the team work hard to consistently nurture, and that these are based on values of mutual trust and respect, delivery and performance-based approach.
When asked about the biggest challenge the company has had to face, Jonathan Dalli said that whilst many would talk about COVID-19 and the business challenges it brought, and whilst the Concept Stadium team showed great strength working through the pandemic; that was nothing in comparison to the passing of their much loved COO and Co-Founder Jonathan Chetcuti during the same period. “As COVID-19 broke, we battled the challenges of working remotely, and ensuring the continued sustainability of the agency, but we also did the unimaginable – we grieved together, we gave each other strength, and we pledged to continue the legacy of the Concept Stadium for the love and admiration we all had for our dear Jonathan C.”
The Concept Stadium has earned itself a track record of managing local and international brands across a variety of above-the-line and below-the-line activations, whilst attaining the ISO 9001 certification. On the CSR front, the agency has worked on a number of efforts during the last 10 years, with the recent initiative being its assistance to Hospice Malta with an extended marketing service, and annual campaigns built on the company’s core competencies.
Looking to the future, the Concept Stadium continues to strengthen its management structure, as well as invest more in digital marketing skills and assets. “COVID-19 has transformed the market into full digital transformation mode, and adapted a very agile approach to respond to market conditions. We were entrusted with a number of digital projects this year and we see our web and digital strategic business units growing within our company, along with the traditional marketing offering and brand development proposition. We aim to continue to stay one step ahead of the market to be there for our clients when they need us to help their respective businesses grow. And most of all, we shall never forget where we came from.”