Following the completion of the Camino de Santiago Challenge, Jonathan Dalli, Founder and CEO of The Concept Stadium, announced that the corporate support and the crowdfund set-up in parallel, raised just over €15,000. The money will go towards building a playground that will form part of a school complex for 700 students in Bonga, Ethiopia. The project is being led by SiGMA Foundation.
After flying out to Spain, on the 30th April, Dalli started a 130 kms journey from Sarria to Santiago de Compostela spread over 5 days. Prior to this journey, he spent weeks of daily preparation and training in order to ensure he’s in shape to endure this difficult but rewarding and enriching journey. Throughout this campaign, together with The Concept Stadium and Zaar Crowdfunding Malta, the crowdfund campaign was promoted heavily, hitting the €15,000 mark just after the Camino de Santiago walk was finalised.
“Two years ago I lost my buddy, my mate, my business partner and my best friend, however I am a firm believer that our memories will live on forever. I did this Camino de Santiago challenge to honour Jon, and by walking together, I hope I managed to keep his memory alive through the things he loved the most: sport and helping people,” said Dalli.
Last year, together with Jon’s wife Elaine, Dalli launched The Jonathan Chetcuti Program, to support young athletes with great potential, starting off with funding the growth journey of young sailor Richard Schultheis. This year, on the two year mark from Jon’s demise, Dalli set himself a new challenge and embarked on yet another project for the Program. Apart from the work put into by Dalli himself, The Concept Stadium’s Commercial Creative Team also put their creative hats on to promote this initiative and help the public understand why they should donate towards this cause.
“Working hand in hand with our Creative Studio team and our Brand Communications team, we tried to capture the ‘why’ behind Jonathan’s eagerness to fulfil this challenge. Our main input was that of putting together ‘a day in the life’ type of video showcasing how Jonathan was integrating his training within his lifestyle and the reason why this experience was so important to him. A special thanks goes out to the team behind this campaign as their ideas and support helped us deliver a clear message that reaped fruit in the process,” said Alice Battistino, Social Media and Client Partner within within the Brand Communications team at The Concept Stadium.
Concluding, Keith Marshall, Chief Philantrophy Officer of The Sigma Foundation, said “Creating platforms as a way of fundraising for projects in needy countries has always been our mantra. The Camino de Santiago is no exception; and we’re thrilled that Jonathan Dalli joined us this May. It created a beautiful friendship and kindled an energy across a group of like-minded individuals that is hard to put into words. Every member had a challenge to meet, of course and it did get arduous at times but the camaraderie across the team helped everyone across the finish line. “All for one, one for all”. Our ethos, our mantra, our credo”.
In January 2023, Dalli will be travelling to Ethiopia to attend the inauguration of The Jonathan Chetcuti Outdoor Facilities as part of SiGMA Foundation’s school building project.