The team at the Concept Stadium, a boutique marketing consultancy firm in Malta, have extended the sponsorship of a child’s education in Kenya for the second year running, via a local sponsorship programme Sponsor My Future.

Through the sponsorship, the team contributes to pay for a Kenyan child’s tuition fees for one full scholastic year. The extra funds go towards buying the school uniform and shoes, books and stationery, and a daily meal.

The Concept Stadium Directors Jonathan Dalli and Jonathan Chetcuti said that they are extremely proud of their team for initiating the sponsorship and committing themselves once again towards this cause.

“The team’s efforts will not only help a child realise her dream of graduating one day, but it could potentially help lift herself, and her family, out of poverty. The sponsorship also manifests how, when we speak about Corporate Social Responsibility at the Concept Stadium – it comes through a bottom-up mentality. The team came together to help another person in need, thousands of miles away, on their own initiative and of course, they found our full support. CSR teaches each and every one of us a big lesson on compassion”, they said in a joint statement.

Sponsor My Future allocates a child to each sponsor, allowing them to know exactly to whom the money is going and invites them to communicate with each other via hand-written letters. The charity also provides updates on the child’s progress on a regular basis.

It is said that there are more than eight million children around the world sponsored by Western benefactors, usually in the form of regular donations to a particular child via a charity.

Throughout the year, the Concept Stadium also teams up with various local stakeholders by donating their time and expertise to help others in need.