Algida – Beach | City | Ice-Cream

Unilever UK Ltd. Industry: FMCG

Algida Malta was the main sponsor of the Beach Volley in the City, organised by the Valletta Volleyball Club and held in St George’s Square in Valletta, and part of the 2018 European Capital of Culture Programme. This fun-filled week-long event included a volleyball tournament as well as engaging competitions for the general public that attracted physical footfall as well as digital footfall on the brand’s social media channels.

The Concept Stadium created the event’s brand identity as well as on-site branding, event engagement and digital content in conjunction with event photography and audio-visual production.

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