Ben & Jerry’s – Spreading the Joy in Malta

Ben & Jerry’s, a heritage brand built on the values of its 2 founders, with names that we often mispronounce, launched a brand activation in Malta focusing on their new product development including the low-calorie Moo-phoria as well as the non-dairy Chocolate Fudge Brownie, with a full-bus wrap on the streets of Malta. With the bus serving as the perfect backdrop for an on-site activation, commuters were treated to a free scoop from the branded Ben & Jerry’s scoop shop in the main bus terminus.

Using the influencer approach, tasting on radio with lactose free and health-conscious radio presenters gave The Concept Stadium the opportunity to take the brand on-air, complementing its mass-market presence with digital marketing on the Facebook platform.