Challenge Your Limits

Eurosport Industry: Retail

Once again, The Concept Stadium was entrusted by Eurosport, a local sports retail brand to conceptualise and execute a campaign for people to ‘Challenge Their Limits’ through adopting an active lifestyle. The campaign included the endorsement of celebrities promoting inspirational messages on social media, out of home visuals such as billboards and bus shelters and in-store signage. Athletes and other personalities also shared their experience and how to maintain a healthy lifestyle through an AV production.

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