Compressed Deos – Go-to-market
Unilever UK Ltd. Industry: FMCGThe Concept Stadium kicked off Unilever’s Compressed Deodorants European campaign in Malta, stemming from educational TV advertising, campaign launch and press conference, and a nationwide in-store promotion. The key goal was to explain both the environmental and lifestyle benefits of the new Compressed range, which holds the same quantity of product in a smaller container.
