Curating Moments with a Leading Luxury Hospitality Brand


Xara Collection





The Xara Collection is a leading luxury Hospitality & Catering group of companies that is now being run by the second generation of the Zammit Tabona family. The group of companies brings together a variety of hospitality and catering ventures under one brand: The Xara Collection, previously known as Infinitely Xara. These include: The Xara Palace Relais & Châteaux, The Xara Lodge, Michelin-Star The de Mondion Restaurant, Trattoria AD 1530, Xara Catering, Xara Gardens, OKA’s at the Villa, and Michelin-Guide restaurants Rosami at the Villa and The Medina Restaurant.

The Concept Stadium’s Commercial Creatives were tasked with rebranding what was previously known as Infinitely Xara to what has now become the Xara Collection. The Creative Studio team studied the brand and its history in order to develop a brand identity that truly reflected the essence of the group’s work and reputation. This led the team to come up with an elegant logo and brand colours that replicate the kind of elegance and refinement one would expect when experiencing the brand and its offerings. Additionally, the team was also tasked with the design and creation of the brand guidelines, with particular focus on the harmonisation of the Group as well as the Part of Xara Collection stamp.

The same kind of elegance was then applied to the proposed Corporate Stationery Suite, ensuring that the brand remains consistent, coherent and representative of the essence of the Xara Collection throughout.

The Concept Stadium’s team was also tasked with revamping and developing the Xara Collection’s website both in terms of visuals as well as support with content creation. The website is the platform that embodies the brand and its core, and it was designed specifically in a way that would help any person who comes across it, immediately understand what kind of experience they can get through Xara Collection and its brands.

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