A new Brand identity for one of Malta’s top players in the Hospitality and investment industry


DB Group





Following winning the Creative Marketing Agency partner pitch for the rebrand project of db Group, 
The Concept Stadium’s Commercial Creatives hit the ground running by recognising that the ethos of the company has always been more than just a business, but is more a family legacy.

After more than four decades of dedicated service and growth, db Group has made the decision to step into a new era with a fresh and modern look.

Our Commercial Creatives, inspired by the rich values and successful journey of the db Group, created a brand that symbolises excellence. Our creative studio crafted a personalised signature style logo that communicates a more polished feel, whilst also portraying the signing off of guidance and achievements for future generations, respecting the Maltese roots of its founders by choosing colours that portray the Maltese Islands.

An approachable signature script style was adopted to complement the elegant and stylish db Group typeface. The colour palette was also revamped to portray a more modern and vibrant reflection of the Brand, adapting the iconic blue and white tones throughout the newly designed Brand assets.

The new brand assets were adapted on all social media platforms, corporate stationery, signage, as well as the new Group Website and Annual Report Mini-site.

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