Malta Aviation Conference & Expo. Taking flight
The Malta Aviation Conference and Expo (MACE) is an annual event that brings together aviation professionals to debate, discuss and network, all with the aim of growing, connecting and strengthening the industry in Europe and across the globe. Becoming a staple event in the aviation industry’s calendar, MACE strives to provide the perfect opportunity for industry players, professionals, as well as policy makers to engage in discussions, partnerships and share best practices.
The Concept Stadium was approached by several aviation stakeholders who wanted to partner up and propose a content-led conference targeting a number of issues affecting the commercial and with the need for a new Brand Identity, website, social media, event branding and various customer messaging touchpoints.
The conference required to support of a Creative Marketing Agency that would take over not just the brand, but also have an event focused mentality and a strong PR backbone. The Conference is held under the patronage of EBAA – the European Business Aviation Association and is completely carbon-neutral.
Engaged as the official Creative Marketing Agency and a conference co-Founder, The Concept Stadium conceptualised and designed the brand of the conference, followed by Web UX/UI support via a sleek, easy to use, and informative website focused on the conference and the various keynote speakers for various thematic areas within the aviation industry.
In the lead-up to the conference, The Concept Stadium devised a Social Media and PR strategy that aimed at raising awareness around the conference and enticing individuals from all around the globe to join and participate in this annual, international event.
This being the first conference following re-branding as a follow-up to four successful editions, the conference was heavily promoted via social media management, content creation, digital marketing, a number of press events, and several press releases both prior to, during and post conference.
In addition, The Concept Stadium also designed and developed a new website that aligns with the evolution of the conference throughout the years with the facility to book conference tickets through the online portal.