Panta Hub.
Innovation, history & legacy

Client

Panta

Industry

Tech

Year

2023

The Panta is a three-generation, privately owned family business who has been leading the market with innovative technology solutions and service quality for over 50 years.

In conjunction with their recently refurbished showroom space, Panta wanted to consolidate the interior design concept of the showroom into a brand identity. The idea was to create a space where it went beyond being just another showroom, but is an elevated space where ideas and solutions are brought forward, providing a holistic approach and ‘customer-intuitive’ experience.

The Concept Stadium’s brief was to create an identity for the refurbished Panta technical space based on the concept which was proposed by the interior architects. The idea was to create a hub which was ‘invitational’ and modern in its approach.

Following the Panta hub brand conceptualisation, The Concept Stadium worked on the identity and brand guidelines for the new sub-brand taking a modern approach and using a ‘cursive’ font-type to reflect Panta’s new approach and brand purpose.

The Panta logo and brand colours were kept and used throughout and across all customer touchpoints. The Concept Stadium developed the hub’s ‘pathfinding’ approach which invited customers to walk in and explore all the products and services which Panta has to offer.

Following the first phase of the project, The Concept Stadium worked on the continuation of ‘The Panta Hub’ sub-brand developing the idea of the ‘layered’ approach which is used to showcase and display the various products and solutions offered by Panta and turn it into a suite of marketing collateral such as in-store posters and informational leaflets, digital adverts and other related collateral.

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