TRESemmé – Runway Hair Care

The Concept Stadium orchestrated TRESemmé’s presence at Malta Fashion Week 2015, 2016, 2017 and 2018 as a main sponsor. The team came together to create a pre-event social & in-store build-up campaign that preceded a week of red carpet engagement, live blogging and fresh-off-the-runway photography, targeted towards a female and fashion-forward audience.